B2B Dialogue

Successful B2B dialogue – Building trust in complex environments


The platforms on which companies meet their target groups have also been undergoing radical change in the B2B sector for some time now. In addition to sales and distribution, communication is characterized by strong digitalization.

Nevertheless, one should not lose sight of personal dialogue, which – in the right environment and on the right occasions – is nowadays much more compressed in the provision of information and must also offer more entertainment in the B2B sector.

The key to successful B2B dialogues also lies in how the messages are staged and embedded in stories to address the target groups emotionally.

"There are no patent recipes in the B2B dialogue, but only industry-specific challenges and solutions."

Olaf Strubelt
Head of B2B Dialogue